Best Business Phone System Showdown – RingCentral or Nextiva?

When it comes to choosing a business VoIP (Voice over IP) provider, RingCentral and Nextiva are two of the top contenders we recommend almost every day here at Rich Technology Group. Both providers offer robust features, competitive pricing, and solid customer support—but which one is the better fit for your business?

In this article, we’ll compare RingCentral and Nextiva across several key categories: features, use cases, customer service, pricing, and more. Let’s dive in.

Feature Comparison

RingCentral shines when it comes to advanced features, particularly for video conferencing. It supports a higher number of participants in meetings and offers one of the most seamless virtual meeting experiences out there. It also boasts over 400 plug-and-play integrations with CRMs and business tools like Salesforce, Zoho, and Zendesk—thanks to its extensive App Gallery.

Nextiva, on the other hand, focuses more on being an all-in-one communication platform. Its NextivaONE system integrates voice, video, and even social media engagement in one easy-to-use dashboard. While it doesn’t offer as many third-party integrations as RingCentral, it’s designed to reduce the need for them in the first place. With AI-powered tools and automation features now built in, Nextiva is a strong contender for businesses prioritizing simplicity and customer interaction.

👉 International Calling:
If your business frequently makes international calls, RingCentral may be the better fit due to more affordable global calling options.

Business Use Cases: Which Industries Use Which?

Both providers are scalable and serve businesses of various sizes. However, they tend to serve different industry preferences:

• RingCentral is ideal for:
  • Companies with global teams or those needing U.S. presence from abroad
  • Medical and telehealth industries (thanks to HIPAA compliance)
  • Businesses that rely heavily on video conferencing
• Nextiva is preferred by:
  • Small to mid-sized businesses looking for an all-in-one solution
  • Law firms and legal professionals (especially those using Clio CRM)
  • Teams that prioritize simplicity and customer retention tools

Customer Service Comparison

Both providers offer 24/7 support through chat, phone, email, and social media, plus access to knowledge bases and community forums. But there’s a noticeable difference in the quality of support:

• RingCentral provides temporary account managers for setup, but support quality can vary, especially during peak hours. Some users report delays and underwhelming tech support for advanced issues.
• Nextiva is known for top-notch customer service. They offer personalized onboarding help, proactive support, and consistent follow-up. Their customer success team focuses on maximizing your platform investment—before and after the sale.

Pricing Comparison

Both providers offer tiered pricing, but Nextiva usually comes in at a lower entry point. Here’s how they stack up:

• RingCentral offers plans for teams of all sizes—from startups to enterprises—and includes advanced features like analytics, unlimited storage, and CRM integrations.
• Nextiva bundles essential tools into cost-effective packages perfect for startups and SMBs. Their value-driven pricing lets businesses handle calls, video, CRM, and more without needing multiple apps or services.

Final Verdict: RingCentral or Nextiva?

Here’s a quick summary to help you decide:

Choose RingCentral if:
You want a powerful, feature-rich system with deep integration capabilities and advanced scalability.

Choose Nextiva if:
You prefer a streamlined, all-in-one platform with strong customer service and better value for the money.

Need Help Choosing?

Still not sure which provider is best for your business? We offer free consulting services to help you find the right VoIP solution—tailored to your budget and feature needs. We represent all major providers in the U.S., and our services are 100% free because we’re paid through referrals.