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Zoom Phone changes its name & here’s why we think they did it!

Zoom Phone changes its name & here’s why we think they did it! We break down their shift to AI and hybrid work tools. Not just meetings anymore. When Zoom announced it was changing its corporate name from Zoom Video Communications Inc. to Zoom Communications Inc., it raised eyebrows.

We at Rich Technology Group received the news directly via email in December 2024, and here’s our take on what’s behind the rebrand—and why it matters for businesses like yours.

What’s Changing?

The official email, dated December 12, 2024, revealed the name change went into effect on November 25, 2024. Zoom explained that while video remains core to its DNA, the company now offers far more than just virtual meetings. They’re doubling down on hybrid work tools and calling themselves an “AI-first” company (more on that later). You’ll start seeing the new name on invoices and contracts soon.

Zoom & Rich Technology Group: A Complicated Relationship

Let’s be honest—Zoom hasn’t always been our favorite partner. You can have a look at this article for Our Love Hate Relationship with Zoom Phone!

Over the years, we’ve had our doubts. But since mid-2024, something shifted. Demand for Zoom skyrocketed, with clients specifically asking for it—even after comparing quotes from Vonage, Nextiva, and RingCentral. We’ve sold dozens of Zoom contracts, filmed YouTube demos, and even watched Zoom win awards at our 2024 VoIP ceremony.

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That said, here’s the kicker: nearly zero customers chose Zoom for its AI features. They picked it because it works. While Zoom’s “AI-first” claim made us chuckle, their platform has evolved. It’s no longer just video calls—they’ve added Zoom Phone, Zoom Rooms, and even a contact center solution (after their failed Five9 acquisition).

Why We Think Zoom Changed Its Name

Zoom wants to shed its “just video meetings” reputation. Sure, your aunt still uses it for virtual book club, but in the business world, Zoom’s playing in the big leagues now. Their expansion into phones, contact centers, and hybrid work tools demanded a rebrand. “Video Communications” no longer covers it.

Is Zoom Really an AI Company?

While Zoom’s blog posts tout AI-driven collaboration, most clients don’t care—they just want reliable service. The “AI-first” label feels like a marketing flex to stay relevant in a tech world obsessed with AI buzzwords.

But the name change itself? That makes sense. Zoom’s grown up, and it’s time their brand reflected it. Therefore, for businesses with complex communication needs, these features offered by RingCentral are essential to streamline workflows and reduce call handling times.

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Final Thoughts

Whether you’re Team Zoom or still on the fence, one thing’s clear: Zoom’s betting big on being your go-to for all business communications—not just video.

Got questions? 

We’re here to help—and our advice is always free! Whether you’re curious about Zoom’s new tools or want to explore other providers like RingCentral or Nextiva, reach out to Rich Technology Group. Let’s find the right fit for your business.

Why trust us? We’ve sold Zoom for years, but we’ll always give you the unfiltered truth—no sales fluff.

If you like this article and have some questions regarding Zoom, get in touch with Rich Technology GroupWe provide free consultations as we are paid by the service provider in question. So, there is nothing to lose.

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